Shoes & Sox

2024- present

I began working as a graphic designer for Shoes & Sox in May 2024.

The company is a leading children's footwear retailer with over 80 locations in Australia. My role involves creating a range of marketing materials, including:

• Print: Designing point-of-sale assets like posters, flyers, and promotional materials for sales and campaigns, while resizing them to meet various store display requirements.

• Digital: Developing assets for websites, social media, digital ads, in-store digital screens, email campaigns, and presentations, ensuring visuals are optimized for different platforms and audience ensuring design consistency. 

• Creating adaptable templates for internal use.

• Editing and enhancing images to ensure they are suited for different media and marketing channels

• Product Design. Starting in 2025, I began supporting the product team with the design of gumboots and slippers, as well as selected umbrellas and raincoats. This role has been particularly exciting, involving concept development for illustrations and colour palettes, along with creating 3D versions of key products such as bear and unicorn designs. This will continue as an ongoing responsibility alongside my BAU graphic design work.

  Sydney, Australia